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| "Emergency" Copywriting Secret Lets You Create Money-Making Headlines On The Fly |
By:
Ben Settle |
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| If you're stuck trying to think of a headline for one of your sales letters or ads...especially if you're in a time crunch and don't have a lot of time to test or ponder over it...then the tip in this article will show you what to do.It's actually pretty simple.All you do is pull your headlines -- or the main “thrust” of your headlines -- right out of your customer testimonials.Sound simple?It is. And think about it:Your customer testimonials are a compilation of the thoughts, emotions, fears and desires of your market place.These are the people you're talking to in your ads. And the more you can zero in on what's important to the market, the stronger your headline is going to be.Which is why testimonials –- no matter how vague or poorly written -- make great headline "fodder."And if you see a pattern of words, phrases, interests and desires being used by multiple people...then all you have to do is take those common elements and lash them into a headline.Is this the ideal way of doing it?Not necessarily. But if you're in a hurry...if you have to get your ad to the printer in the next five minutes and you just can't seem to come up with a headline...this is a great "emergency" way of doing it.Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben's website at http://bensettle.com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else. |
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