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| Business Postcard Marketing: 35 Ways to Use It |
By:
Alan Sharpe |
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Postcards are an effective way for many business owners and
marketing managers to attract new customers and increase sales
from existing ones. Postcards are inexpensive to produce and
mail. You can produce one in less time than you need for a
letter or self-mailer. You can use postcards in dozens of ways
to promote your business.
attract new customers generate leads for your
sales force generate traffic at your trade show
booth drive buyers to your website strengthen
relationships with your existing customers secure sales
appointments with qualified prospects announce a
special offer nurture relationships with long-term
prospects introduce new products and services to your
customers persuade prospects to try your demo software
CD increase traffic to your retail store
invite clients to your event persuade prospective
clients to invite you onsite to conduct a needs analysis
announce the opening of your new business in a
neighborhood announce a special offer win back
inactive customers with a special promotion publicize
your new business hours announce that you will be in
the area on a certain date show that your real estate
firm has listed or sold a home in the reader’s
neighbourhood remind a customer that her car is due for
a service announce to clients that you are moving,
giving your new address survey your clients
announce the re-opening of your business after renovations
are complete distribute a coupon that gives the holder
a discount at your store announce the opening of a new
location near your customers and potential customers
remind customers when the product that you sell (such as
home heating oil) is ready to be replenished send a
follow-up note after sending a sales letter send a
thank you note remind customers of a seasonal deadline
for ordering announce a retirement capture
names and addresses of potential customers by asking them to
mail back your warranty card keep in touch with clients
with a simple “We’re thinking about you” message
introduce a new manager, sales person or customer service
rep offer a mystery gift that is redeemed by visiting
your business announce that you are going out of
business (may it never happen!)
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